Helping the unknown & underdog artists show their true value.
The mysterious artist underground world revealed.
We wanted to create a logotype that could reflect their core principles and their passion for music.
We want the colors and typography to follow the same rhythm as the logo, being dynamic and approachable. Bold and serious. Fresh and vibrant. Genuine, honest, and contemporary. A contrast between the dark and mysterious and the vibrancy of life and music itself.
For the photography style, we decided to go for a game of light and shadow. By playing with these extremes but complementary parts, we can surface mysterious, intense, and deep vibes. To achieve this aesthetics, the Rembrandt and Split light techniques were recommended.
Haarlemmerweg 45H, 1051KP, Amsterdam, The Netherlands.