The idea behind this project was, to develop an App that would be an E-commerce platform for the new Suitsupply target: Women


Art Direction

We decided to go to very clean, simple and elegant direction. We used only earth tones for the colors and white for most of the parts. We used the big framed photography, the contrast between classic and modern typography, the thin lines, the light iconography, all together to bring the Elegant and Luxurious look and feel that creates this Art Direction.