MINI Hyperdrive.

This was a campaign made in AKQA Amsterdam and with it, we decided to made a game where the user needed to watch some hyperlapse videos (MINI driving trough  number of cities) and guess what city they just saw, in a multiple choice answer.

This was the way that we found to present to the public the New MINI 5 Doors.

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"I simply had to try it out! It's basically both a quiz and a trip around the globe, through some of the most beautiful cities in the world".

Autoevolution
 

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