The idea behind the Casumo App was to create a very clear and straightforward product. An easy and smooth experience, making sports betting simple. Developed with the sports fans in mind, we believe that we transformed sports booking forever by making it fun, approachable and user-friendly.


The Idea Behind

The user could enter in the app and create his bets straightforwardly and easily. We introduced gamification to this product by allowing the user to boost their bets by using a unique card system. These cards became essential in terms of the look and feel. They brought a more human and playful face to this already simplified sports betting app.


The System

Implementation of flat design, contrasting with 3D elements and depth of field, creates this playfulness present throughout the product, creating a very dynamic and fluid experience.


The Illustrations

To create all the illustrations needed to bring this product to life, we hired David de Ramon. Together we decided the stories behind each character and how they would grow and evolve. More than 20 illustrations were developed to create a diversified but coherent experience. These are just some of the examples and evolutions within cards of the same character.


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